Who are you talking to?

When we were researching for this challenge, the number one thing that everyone asked for support with was ....."Content - what do I send?".

Today, it's all about who you're talking to and why you need to know this - or something we like to call 'Customer Profiling' - this is the answer to your search for amazing content, we promise.

Step 1.  Watch this short video and then;

Step 2.  Complete your daily task below.

Step 3.  Join in the conversation over in the 5 Day Challenge Facebook Group here.

We've also provided relevant links to any references made in the tutorial below.


Links & References:

Day 3 Task:

We want you to complete a ‘Mini Customer Profile’ on your ideal client.

Answer the following:

  • Gender, age, where do they live.
  • What are their pain points and challenges?
  • What problem/s does your product or service solve for them?
  • What do they value and how does that help you to create a connection with them?
  • Where are they hanging out online?
  • What personalities/influencers do they follow online?
  • What else do they spend their money on?
  • What reason would they give for NOT buying your product or service?

If you have more than one customer persona, create a separate profile for them - don’t try to condense them into one.

*Note, this shouldn't take the place of a proper and detailed ‘Ideal Customer Profile’ which goes a LOT deeper into understanding and connecting with them. But it's a good place to start if you haven’t profiled previously.

Want to find out more on how you can create an engaged community through your content? In our Webinar: The Art of Social Selling, we delve deep into your customer profile and how this can be used across all of your content - Social Media, Email Marketing, Blogs, Website + more!