Posts in Small Business
'Sales and Marketing 101' for small business success.

Are you starting a business this year? I bet you’d love to know the perfect recipe for success!

Well, sorry to say there isn't one, but here are some tips or 'sales & marketing 101' if you will, to help you to create the perfect storm for your biz.

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Confessions of a perfectionist, in small business and motherhood.

When did we all become obsessed with the ‘all or nothing’ approach to life, work and motherhood? For me, I think I’ve always been this way. A self-confessed perfectionist, whom has such high expectations on myself, that when I inevitably can’t meet them, end up feeling like I’ve failed, or often, procrastinate until I get another goal to focus on, and so, the cycle continues….

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How to create an ideal customer profile and why your business absolutely needs one.

It's fair to say that here at Two Girls and a Laptop we are passionate about customer profiling. We want you to not only know exactly who your perfect customer is, but also know everything you can about them - with good reason, so read on.

Your 'ideal customer' is a semi-fictitious person who is most likely to buy your product or service. The ideal customer profile (also called an avatar or persona) is a bunch of demographic and psychographic data that you create, to help you to intimately understand as much as you can about them.

Why is this so super important and why do we talk about this ad nauseam ALL the time?

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5 Podcasts you need to listen to right now

So, I'm loving this podcast thing. I can listen to them when I'm on the school run, driving between work appointments, when I'm hanging out the washing, and even when I'm doing some mindless scrolling. Some days I feel like listening to something a little light (Hamish & Andy always give me a giggle) and sometimes I go a little dark (The Teachers Pet will do the trick) but most of the time, it's when I consume all the cool, witty, business banter and inspiration that us Small Business folk need.

So, in the interest of 'sharing' with our tribe, I thought I'd pop down a few of my faves...just in case you are looking for inspiration, so here are 5 podcasts you need to listen to right now.

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Under Pressure.

Getting a biz off the ground (and keeping it viable) isn’t easy. Those first few years where you’re seriously working your butt off and also ploughing every cent you earn back in the biz. Those moments of doubt when you could be working half the hours for someone else and bringing home 5 (or 10 times!) the cash.

Its hard...

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Are you ready to Increase Sales?

Do you want to increase sales? Can we get a ‘hells yeh’?
Who doesn’t - we sure do! 

If you have something to sell and you want to sell more of it, you need an email list of people who are likely to buy from you. More than that, you need the list to be growing, and you need to communicate with your subscribers in the right way.

Email Marketing and Social Media are tricky to compare, as they are different in their very nature. But when it comes to sales and reach for your biz, the stats state that the people on your email list are 5 times more likely to see your content than your Facebook followers and those you convert into paying customers spend three times as much.

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How we made a start on our Email Marketing and you can too!

Have you thought about your email marketing program lately? If not, then you should and we’ll tell you why. 

Email drives more conversions than any other marketing channel. You may have heard this before, but what does that really mean?  

Want the good news? If you haven’t already made a start, you can start right now, as in, today and we are going to share with you what we did in less than a few hours when we sat down to nut out our email strategy. 

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Let's chat about SEO

Last year, we decided to invest in a 'SEO Audit' with Karlie from Techno Bird. We had a base level understanding of SEO and what needed to be done, however, we thought it was important for our small business that we got the 'expert' to check if in fact we were missing anything. Turns out - we were doing ok, phew!

We know that a lot of you have SEO on your 'to do list' but it perhaps keeps moving to the bottom as it all seems a little too hard and often, you're not even sure why you need to worry about it? So, let's chat about SEO with Karlie and see what she has to say...

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