Posts in Marketing
How to create an ideal customer profile and why your business absolutely needs one.

It's fair to say that here at Two Girls and a Laptop we are passionate about customer profiling. We want you to not only know exactly who your perfect customer is, but also know everything you can about them - with good reason, so read on.

Your 'ideal customer' is a semi-fictitious person who is most likely to buy your product or service. The ideal customer profile (also called an avatar or persona) is a bunch of demographic and psychographic data that you create, to help you to intimately understand as much as you can about them.

Why is this so super important and why do we talk about this ad nauseam ALL the time?

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5 reasons we love email marketing for small business.

Recently we were interviewed by the talented Tara from Your One and Only.
Tara wanted to chat to us about Email Marketing, because some people are bantering around that email is dead #whatthe?. Needless to say, our hearts were broken and we needed to respond toot sweet! So here's a snapshot of our interview, where we talk about the 5 reasons why we love email marketing, particularly as a marketing strategy for small business.

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5 Podcasts you need to listen to right now

So, I'm loving this podcast thing. I can listen to them when I'm on the school run, driving between work appointments, when I'm hanging out the washing, and even when I'm doing some mindless scrolling. Some days I feel like listening to something a little light (Hamish & Andy always give me a giggle) and sometimes I go a little dark (The Teachers Pet will do the trick) but most of the time, it's when I consume all the cool, witty, business banter and inspiration that us Small Business folk need.

So, in the interest of 'sharing' with our tribe, I thought I'd pop down a few of my faves...just in case you are looking for inspiration, so here are 5 podcasts you need to listen to right now.

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Do you need a graphic designer for your Small Business?

For us small business owners its all about cash flow right? Especially in that first year, we gotta tell ya, we freaked out at having to pay a $20 p/month subscription for a tool we really needed. 

Whilst there are some things that can be done ‘on the cheap’, many a designer would argue that investing in the ‘face of your brand’ from the outset is one of the best investments you can make. After all, first impressions are everything - right?

We wanted to get the design 'low down' so we hit up Tara owner of boutique design agency ‘Your One and Only’. Not only is Tara SUPER passionate about her craft, she’s cheeky and lots of fun.

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Are you ready to Increase Sales?

Do you want to increase sales? Can we get a ‘hells yeh’?
Who doesn’t - we sure do! 

If you have something to sell and you want to sell more of it, you need an email list of people who are likely to buy from you. More than that, you need the list to be growing, and you need to communicate with your subscribers in the right way.

Email Marketing and Social Media are tricky to compare, as they are different in their very nature. But when it comes to sales and reach for your biz, the stats state that the people on your email list are 5 times more likely to see your content than your Facebook followers and those you convert into paying customers spend three times as much.

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How we made a start on our Email Marketing and you can too!

Have you thought about your email marketing program lately? If not, then you should and we’ll tell you why. 

Email drives more conversions than any other marketing channel. You may have heard this before, but what does that really mean?  

Want the good news? If you haven’t already made a start, you can start right now, as in, today and we are going to share with you what we did in less than a few hours when we sat down to nut out our email strategy. 

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