We not only chat to Sonia about her experience with launching her own lady startup, but we also get to use her extensive experience as an ‘influencer’ to chat about all things collaborations and influencing. There is a lot of nervousness amongst small business owners when it comes to engaging with an influencer, we receive lots of questions on how to get a collaboration started, and sometimes, it can be as easy as just asking.Read More
So, I'm loving this podcast thing. I can listen to them when I'm on the school run, driving between work appointments, when I'm hanging out the washing, and even when I'm doing some mindless scrolling. Some days I feel like listening to something a little light (Hamish & Andy always give me a giggle) and sometimes I go a little dark (The Teachers Pet will do the trick) but most of the time, it's when I consume all the cool, witty, business banter and inspiration that us Small Business folk need.
So, in the interest of 'sharing' with our tribe, I thought I'd pop down a few of my faves...just in case you are looking for inspiration, so here are 5 podcasts you need to listen to right now.Read More
Do you want to increase sales? Can we get a ‘hells yeh’?
Who doesn’t - we sure do!
If you have something to sell and you want to sell more of it, you need an email list of people who are likely to buy from you. More than that, you need the list to be growing, and you need to communicate with your subscribers in the right way.
Email Marketing and Social Media are tricky to compare, as they are different in their very nature. But when it comes to sales and reach for your biz, the stats state that the people on your email list are 5 times more likely to see your content than your Facebook followers and those you convert into paying customers spend three times as much.Read More
Times they are a changin' and fast! 2018 has already thrown a few curve balls in the world of eCommerce and it's certainly set to be a cracker year for small businesses in Australia. There is opportunity galore, especially for the early adopters who capitalise on the new wave of ‘best practice’ ahead of the pack.
Read on to hear our Top 7 eCommerce predictions for Small Business in 2018...Read More
Have you ever spent 10 hours trying to work something out for yourself, to then turnaround and pay someone to do it anyway? We have. Multiple times in fact. We would love to say that with 'hindsight' we would have gone straight to outsourcing it - however, we get it, for small business this is ALWAYS a learning.
We like to think we coined the phrase 'multi-disciplined VA' - when in actual fact, we are sure we didn't - but for those that weren't aware, not all virtual assistants were created equal. You may have noticed a significant rise in the amount of virtual assistants popping up on your social feed spruiking their wares, and like us this might have sparked a very keen interest into how you can offload some stuff, so you've got more time to work on other stuff!
After meeting Karen Vivarelli (aka. Karen the VA) online, we were keen to interview her to provide some tips and also insights for our community on how a VA can support small business.
If you have a web presence then it's likely you’ve heard of Google Analytics - you may have even installed it when you initially set up your site, but haven’t looked at it since.
"What is it and do I need it?" we hear you ask. Well, essentially it's a FREE analytics tool provided by google to help you better understand your web traffic, and if you have a website or a blog that you are looking to grow and/or monetise then yes, you need it!
Read on for our top 5 Reasons we love Google Analytics!Read More
We're not going to lie, this isn't a story about THAT 'L' word - we're talking today about all things Legal. And whilst we're being brutally honest (and in the spirit of full disclosure), we want you to know that when we decided to venture into our own Small Business, we really were naive about what type of 'legal' advice we needed - "What do you mean it's not ok to copy and past your T's & C's off google" (ummm....ok).Read More
"Social media for service-based businesses is about connecting with people who are likely to one day do business with you (aka your ideal clients), and then consistently developing a relationship with them over time. If you’re chasing followers at any cost, there’s a good chance you’ll employ shady tactics and end up with bots, follow/unfollows on Insta and/or followers that aren’t engaged because they followed on a like ladder or similar.Read More