Posts in Business Planning
It's about time...

When we first started our small business, our babies were still babies. We were only prepared to work in the business part-time, and therefore our expectations about how much we would earn (like nothing in the early days) and what we could achieve were always linked back to how many working hours we had to physically commit to the business. We did a time audit.

Time is probably one of the most important factors. When you’re juggling a family and a small business, it’s very easy to burn out.

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'Sales and Marketing 101' for small business success.

Are you starting a business this year? I bet you’d love to know the perfect recipe for success!

Well, sorry to say there isn't one, but here are some tips or 'sales & marketing 101' if you will, to help you to create the perfect storm for your biz.

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Jingle, jingle, jingle, our Christmas sales checklist is ready now!

Is your business prepped and ready for Christmas? Not even joking! We used to work for a major retail brand, and the Christmas offers and promotions were squared away in June. Thankfully small biz world is nimble and we don't quite need those lead times, but given it’s now October (where has this year gone?) your planning for the 'season of spending' should be underway.

Did we hear a big ‘gulp’? Don’t have any plans underway yet? Don't stress. Thankfully being organised is our superpower, and we've got ya’ back with our Christmas sales checklist.

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How to create an ideal customer profile and why your business absolutely needs one.

It's fair to say that here at Two Girls and a Laptop we are passionate about customer profiling. We want you to not only know exactly who your perfect customer is, but also know everything you can about them - with good reason, so read on.

Your 'ideal customer' is a semi-fictitious person who is most likely to buy your product or service. The ideal customer profile (also called an avatar or persona) is a bunch of demographic and psychographic data that you create, to help you to intimately understand as much as you can about them.

Why is this so super important and why do we talk about this ad nauseam ALL the time?

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Under Pressure.

Getting a biz off the ground (and keeping it viable) isn’t easy. Those first few years where you’re seriously working your butt off and also ploughing every cent you earn back in the biz. Those moments of doubt when you could be working half the hours for someone else and bringing home 5 (or 10 times!) the cash.

Its hard...

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Are you ready to Increase Sales?

Do you want to increase sales? Can we get a ‘hells yeh’?
Who doesn’t - we sure do! 

If you have something to sell and you want to sell more of it, you need an email list of people who are likely to buy from you. More than that, you need the list to be growing, and you need to communicate with your subscribers in the right way.

Email Marketing and Social Media are tricky to compare, as they are different in their very nature. But when it comes to sales and reach for your biz, the stats state that the people on your email list are 5 times more likely to see your content than your Facebook followers and those you convert into paying customers spend three times as much.

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Are you stuck writing your business plan?

We’ve had an influx of clients go through our 'business plan review' session of late so we’ve been in the thick of guiding clients with their business goals and strategy - and well, its been awesome.

The light bulb moments, bringing the goals to life and paving those clear next steps - all of these things help reduce our clients feeling of overwhelm and thats why we enjoy what we do.

So if you are a little stuck on where to start with your own business plan we have some tips … 

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Our Top 7 eCommerce Predictions for Small Biz in 2018

Times they are a changin' and fast! 2018 has already thrown a few curve balls in the world of eCommerce and it's certainly set to be a cracker year for small businesses in Australia. There is opportunity galore, especially for the early adopters who capitalise on the new wave of ‘best practice’ ahead of the pack.

Read on to hear our Top 7 eCommerce predictions for Small Business in 2018...

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Is it time to outsource?

Have you ever spent 10 hours trying to work something out for yourself, to then turnaround and pay someone to do it anyway? We have. Multiple times in fact. We would love to say that with 'hindsight' we would have gone straight to outsourcing it - however, we get it, for small business this is ALWAYS a learning.

We like to think we coined the phrase 'multi-disciplined VA' - when in actual fact, we are sure we didn't - but for those that weren't aware,  not all virtual assistants were created equal. You may have noticed a significant rise in the amount of virtual assistants popping up on your social feed spruiking their wares, and like us this might have sparked a very keen interest into how you can offload some stuff, so you've got more time to work on other stuff!

After meeting Karen Vivarelli (aka. Karen the VA) online, we were keen to interview her to provide some tips and also insights for our community on how a VA can support small business.

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