Let's talk about 'ideal customer profiling'. Maybe its been a while since you updated your ideal client profile, perhaps you profiled your customer in your head and not on paper?? (Ahem, it's not the same). Or perhaps like us, after a little time you realise you have more than one profile and that new profile has different needs, interests and pain points that you can solve and they need to be communicated with differently?Read More
One would think that after being in business for very close to 2 years (even longer if you count my previous businesses) that I would have this under control. The truth is, I haven’t. And if anything, against all of my own previous advice, I made the same mistakes this last holidays - and I vow to not do the same again.Read More
When did we all become obsessed with the ‘all or nothing’ approach to life, work and motherhood? For me, I think I’ve always been this way. A self-confessed perfectionist, whom has such high expectations on myself, that when I inevitably can’t meet them, end up feeling like I’ve failed, or often, procrastinate until I get another goal to focus on, and so, the cycle continues….Read More
Getting a biz off the ground (and keeping it viable) isn’t easy. Those first few years where you’re seriously working your butt off and also ploughing every cent you earn back in the biz. Those moments of doubt when you could be working half the hours for someone else and bringing home 5 (or 10 times!) the cash.
Its hard...Read More
One of the most rewarding things that we've found as Mums in the 'small business mumpreneur sphere' has been the connections that we've made with other likeminded women. Jodi and Kate, from Circle In are no exception. It's uncanny, how their journey is aligned (almost in synchronicity) with our own. From those very early days when we each had about 50 followers on our Instagram, right up to recent weeks when we hit the 1K milestone we've been watching closely and encouraging each other along the way.
We love a good small business story and wanted to share the experiences and lessons learned from another start up business with you all.Read More
It's not unusual nowadays that we're 'chinking' coffee cups (vs. champagne flutes) to celebrate big events - given we are both Mum's dealing with the work/family/lack of sleep with babies/pre-schoolers chaos that is life these days.Read More