We not only chat to Sonia about her experience with launching her own lady startup, but we also get to use her extensive experience as an ‘influencer’ to chat about all things collaborations and influencing. There is a lot of nervousness amongst small business owners when it comes to engaging with an influencer, we receive lots of questions on how to get a collaboration started, and sometimes, it can be as easy as just asking.Read More
Are you starting a business this year? I bet you’d love to know the perfect recipe for success!
Well, sorry to say there isn't one, but here are some tips or 'sales & marketing 101' if you will, to help you to create the perfect storm for your biz.Read More
It's fair to say that here at Two Girls and a Laptop we are passionate about customer profiling. We want you to not only know exactly who your perfect customer is, but also know everything you can about them - with good reason, so read on.
Your 'ideal customer' is a semi-fictitious person who is most likely to buy your product or service. The ideal customer profile (also called an avatar or persona) is a bunch of demographic and psychographic data that you create, to help you to intimately understand as much as you can about them.
Why is this so super important and why do we talk about this ad nauseam ALL the time?Read More
Recently we were interviewed by the talented Tara from Your One and Only.
Tara wanted to chat to us about Email Marketing, because some people are bantering around that email is dead #whatthe?. Needless to say, our hearts were broken and we needed to respond toot sweet! So here's a snapshot of our interview, where we talk about the 5 reasons why we love email marketing, particularly as a marketing strategy for small business.
So, I'm loving this podcast thing. I can listen to them when I'm on the school run, driving between work appointments, when I'm hanging out the washing, and even when I'm doing some mindless scrolling. Some days I feel like listening to something a little light (Hamish & Andy always give me a giggle) and sometimes I go a little dark (The Teachers Pet will do the trick) but most of the time, it's when I consume all the cool, witty, business banter and inspiration that us Small Business folk need.
So, in the interest of 'sharing' with our tribe, I thought I'd pop down a few of my faves...just in case you are looking for inspiration, so here are 5 podcasts you need to listen to right now.Read More
Do you want to increase sales? Can we get a ‘hells yeh’?
Who doesn’t - we sure do!
If you have something to sell and you want to sell more of it, you need an email list of people who are likely to buy from you. More than that, you need the list to be growing, and you need to communicate with your subscribers in the right way.
Email Marketing and Social Media are tricky to compare, as they are different in their very nature. But when it comes to sales and reach for your biz, the stats state that the people on your email list are 5 times more likely to see your content than your Facebook followers and those you convert into paying customers spend three times as much.Read More
Have you thought about your email marketing program lately? If not, then you should and we’ll tell you why.
Email drives more conversions than any other marketing channel. You may have heard this before, but what does that really mean?
Want the good news? If you haven’t already made a start, you can start right now, as in, today and we are going to share with you what we did in less than a few hours when we sat down to nut out our email strategy.
One of the most rewarding things that we've found as Mums in the 'small business mumpreneur sphere' has been the connections that we've made with other likeminded women. Jodi and Kate, from Circle In are no exception. It's uncanny, how their journey is aligned (almost in synchronicity) with our own. From those very early days when we each had about 50 followers on our Instagram, right up to recent weeks when we hit the 1K milestone we've been watching closely and encouraging each other along the way.
We love a good small business story and wanted to share the experiences and lessons learned from another start up business with you all.Read More
We're not going to lie, this isn't a story about THAT 'L' word - we're talking today about all things Legal. And whilst we're being brutally honest (and in the spirit of full disclosure), we want you to know that when we decided to venture into our own Small Business, we really were naive about what type of 'legal' advice we needed - "What do you mean it's not ok to copy and past your T's & C's off google" (ummm....ok).Read More