If you're feeling a little 'stuck' for ideas in your business at the moment, join us for a quick video where we give you 5 marketing ideas that you can get started on right now…Read More
Are you feeling a little scattered in your approach to generating more customers?
Join us for our latest vlog where we are going back to basics - or you could call it housekeeping. So many of our clients come to us very stressed because they are stuck in the ‘execution’ of their marketing plan - but don’t really have any strategy behind it.
In this 8 minute video, we talk about how you can set yourself up for success…
Are you starting a business this year? I bet you’d love to know the perfect recipe for success!
Well, sorry to say there isn't one, but here are some tips or 'sales & marketing 101' if you will, to help you to create the perfect storm for your biz.Read More
Is your business prepped and ready for Christmas? Not even joking! We used to work for a major retail brand, and the Christmas offers and promotions were squared away in June. Thankfully small biz world is nimble and we don't quite need those lead times, but given it’s now October (where has this year gone?) your planning for the 'season of spending' should be underway.
Did we hear a big ‘gulp’? Don’t have any plans underway yet? Don't stress. Thankfully being organised is our superpower, and we've got ya’ back with our Christmas sales checklist.Read More
It's fair to say that here at Two Girls and a Laptop we are passionate about customer profiling. We want you to not only know exactly who your perfect customer is, but also know everything you can about them - with good reason, so read on.
Your 'ideal customer' is a semi-fictitious person who is most likely to buy your product or service. The ideal customer profile (also called an avatar or persona) is a bunch of demographic and psychographic data that you create, to help you to intimately understand as much as you can about them.
Why is this so super important and why do we talk about this ad nauseam ALL the time?Read More
With Christmas fast approaching, many of you will have your products and promotional activity all planned - however, we would challenge as to whether some of you have considered other planning activity to try and capitalise on this peak sales period and those customers whom are already purchasing from you, to try and get them to increase their shopping dollars with you.
To help you put a plan together (and quickly - like, starting tomorrow) we’ve put together our top tips on how to increase your sales conversions and the average cart size of your customers this Christmas!Read More