Posts tagged Business Planning
Are you stuck writing your business plan?

We’ve had an influx of clients go through our 'business plan review' session of late so we’ve been in the thick of guiding clients with their business goals and strategy - and well, its been awesome.

The light bulb moments, bringing the goals to life and paving those clear next steps - all of these things help reduce our clients feeling of overwhelm and thats why we enjoy what we do.

So if you are a little stuck on where to start with your own business plan we have some tips … 

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It's about time...

When we first started our small business, our babies were still babies. We were only prepared to work in the business part-time, and therefore our expectations about how much we would earn (like nothing in the early days) and what we could achieve were always linked back to how many working hours we had to physically commit to the business. We did a time audit.

Time is probably one of the most important factors. When you’re juggling a family and a small business, it’s very easy to burn out.

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How to create an ideal customer profile and why your business absolutely needs one.

It's fair to say that here at Two Girls and a Laptop we are passionate about customer profiling. We want you to not only know exactly who your perfect customer is, but also know everything you can about them - with good reason, so read on.

Your 'ideal customer' is a semi-fictitious person who is most likely to buy your product or service. The ideal customer profile (also called an avatar or persona) is a bunch of demographic and psychographic data that you create, to help you to intimately understand as much as you can about them.

Why is this so super important and why do we talk about this ad nauseam ALL the time?

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Lessons learned as we close out the financial year.

As the financial year closes out, business owners are in a great position to review performance over the past 12 months.

On top of reviewing financial data we also suggest looking at other aspects of your business, for example your analytics can reveal which lead generation pipe worked best for you. Its a great time to make some strategic decisions to help your business grow and expand your net profit.

The end of financial year also marks a year in business for Two Girls and a Laptop. Jacqui takes some time to reflect on some of the lessons we’ve learnt over the past year.

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Increasing your sales conversions and the size of your customers cart this Christmas

With Christmas fast approaching, many of you will have your products and promotional activity all planned - however, we would challenge as to whether some of you have considered other planning activity to try and capitalise on this peak sales period and those customers whom are already purchasing from you, to try and get them to increase their shopping dollars with you.

To help you put a plan together (and quickly - like, starting tomorrow) we’ve put together our top tips on how to increase your  sales conversions and the average cart size of your customers this Christmas!

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5 Reasons we love Google Analytics!

If you have a web presence then it's likely you’ve heard of Google Analytics - you may have even installed it when you initially set up your site, but haven’t looked at it since. 

"What is it and do I need it?" we hear you ask. Well, essentially it's a FREE analytics tool provided by google to help you better understand your web traffic, and if you have a website or a blog that you are looking to grow and/or monetise then yes, you need it! 

Read on for our top 5 Reasons we love Google Analytics!

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