Let's talk about 'ideal customer profiling'. Maybe its been a while since you updated your ideal client profile, perhaps you profiled your customer in your head and not on paper?? (Ahem, it's not the same). Or perhaps like us, after a little time you realise you have more than one profile and that new profile has different needs, interests and pain points that you can solve and they need to be communicated with differently?Read More
One would think that after being in business for very close to 2 years (even longer if you count my previous businesses) that I would have this under control. The truth is, I haven’t. And if anything, against all of my own previous advice, I made the same mistakes this last holidays - and I vow to not do the same again.Read More
When did we all become obsessed with the ‘all or nothing’ approach to life, work and motherhood? For me, I think I’ve always been this way. A self-confessed perfectionist, whom has such high expectations on myself, that when I inevitably can’t meet them, end up feeling like I’ve failed, or often, procrastinate until I get another goal to focus on, and so, the cycle continues….Read More
Getting a biz off the ground (and keeping it viable) isn’t easy. Those first few years where you’re seriously working your butt off and also ploughing every cent you earn back in the biz. Those moments of doubt when you could be working half the hours for someone else and bringing home 5 (or 10 times!) the cash.
Its hard...Read More
Do you want to increase sales? Can we get a ‘hells yeh’?
Who doesn’t - we sure do!
If you have something to sell and you want to sell more of it, you need an email list of people who are likely to buy from you. More than that, you need the list to be growing, and you need to communicate with your subscribers in the right way.
Email Marketing and Social Media are tricky to compare, as they are different in their very nature. But when it comes to sales and reach for your biz, the stats state that the people on your email list are 5 times more likely to see your content than your Facebook followers and those you convert into paying customers spend three times as much.Read More
Times they are a changin' and fast! 2018 has already thrown a few curve balls in the world of eCommerce and it's certainly set to be a cracker year for small businesses in Australia. There is opportunity galore, especially for the early adopters who capitalise on the new wave of ‘best practice’ ahead of the pack.
Read on to hear our Top 7 eCommerce predictions for Small Business in 2018...Read More
Have you ever spent 10 hours trying to work something out for yourself, to then turnaround and pay someone to do it anyway? We have. Multiple times in fact. We would love to say that with 'hindsight' we would have gone straight to outsourcing it - however, we get it, for small business this is ALWAYS a learning.
We like to think we coined the phrase 'multi-disciplined VA' - when in actual fact, we are sure we didn't - but for those that weren't aware, not all virtual assistants were created equal. You may have noticed a significant rise in the amount of virtual assistants popping up on your social feed spruiking their wares, and like us this might have sparked a very keen interest into how you can offload some stuff, so you've got more time to work on other stuff!
After meeting Karen Vivarelli (aka. Karen the VA) online, we were keen to interview her to provide some tips and also insights for our community on how a VA can support small business.
We had a giggle this week. Whilst delivering one of our Mini Business Review sessions to a new client - we literally and physically introduced ourselves as Two Girls on a Laptop.
Yep, there we were, conquering small business land - all behind our laptop screen.
It's not unusual nowadays that we're 'chinking' coffee cups (vs. champagne flutes) to celebrate big events - given we are both Mum's dealing with the work/family/lack of sleep with babies/pre-schoolers chaos that is life these days.Read More