Let's talk about 'ideal customer profiling'. Maybe its been a while since you updated your ideal client profile, perhaps you profiled your customer in your head and not on paper?? (Ahem, it's not the same). Or perhaps like us, after a little time you realise you have more than one profile and that new profile has different needs, interests and pain points that you can solve and they need to be communicated with differently?Read More
One would think that after being in business for very close to 2 years (even longer if you count my previous businesses) that I would have this under control. The truth is, I haven’t. And if anything, against all of my own previous advice, I made the same mistakes this last holidays - and I vow to not do the same again.Read More
When we first started our small business, our babies were still babies. We were only prepared to work in the business part-time, and therefore our expectations about how much we would earn (like nothing in the early days) and what we could achieve were always linked back to how many working hours we had to physically commit to the business. We did a time audit.
Time is probably one of the most important factors. When you’re juggling a family and a small business, it’s very easy to burn out.Read More
We recently had the opportunity to jump on the Brave Business Podcast with Anna and Flori from Business School for Mums to chat about the importance of email marketing and answering that question we get asked so often, ‘Is email marketing dead?’.
Listen in and snag yourself a copy of our Free Download: Five Steps to Building Your Email Marketing PlanRead More
Our clients and community has meant the world to us this year, and we couldn't think of a better way to celebrate and thank everyone, than sharing our fave 'small business gift ideas' from a few of the cool businesses we work with...Read More
When did we all become obsessed with the ‘all or nothing’ approach to life, work and motherhood? For me, I think I’ve always been this way. A self-confessed perfectionist, whom has such high expectations on myself, that when I inevitably can’t meet them, end up feeling like I’ve failed, or often, procrastinate until I get another goal to focus on, and so, the cycle continues….Read More
So, I'm loving this podcast thing. I can listen to them when I'm on the school run, driving between work appointments, when I'm hanging out the washing, and even when I'm doing some mindless scrolling. Some days I feel like listening to something a little light (Hamish & Andy always give me a giggle) and sometimes I go a little dark (The Teachers Pet will do the trick) but most of the time, it's when I consume all the cool, witty, business banter and inspiration that us Small Business folk need.
So, in the interest of 'sharing' with our tribe, I thought I'd pop down a few of my faves...just in case you are looking for inspiration, so here are 5 podcasts you need to listen to right now.Read More
Getting a biz off the ground (and keeping it viable) isn’t easy. Those first few years where you’re seriously working your butt off and also ploughing every cent you earn back in the biz. Those moments of doubt when you could be working half the hours for someone else and bringing home 5 (or 10 times!) the cash.
Its hard...Read More
Have you ever spent 10 hours trying to work something out for yourself, to then turnaround and pay someone to do it anyway? We have. Multiple times in fact. We would love to say that with 'hindsight' we would have gone straight to outsourcing it - however, we get it, for small business this is ALWAYS a learning.
We like to think we coined the phrase 'multi-disciplined VA' - when in actual fact, we are sure we didn't - but for those that weren't aware, not all virtual assistants were created equal. You may have noticed a significant rise in the amount of virtual assistants popping up on your social feed spruiking their wares, and like us this might have sparked a very keen interest into how you can offload some stuff, so you've got more time to work on other stuff!
After meeting Karen Vivarelli (aka. Karen the VA) online, we were keen to interview her to provide some tips and also insights for our community on how a VA can support small business.