Let's talk about 'ideal customer profiling'. Maybe its been a while since you updated your ideal client profile, perhaps you profiled your customer in your head and not on paper?? (Ahem, it's not the same). Or perhaps like us, after a little time you realise you have more than one profile and that new profile has different needs, interests and pain points that you can solve and they need to be communicated with differently?Read More
One of the soundest practices that we've kept from our corporate years is the discipline of analysing our performance and planning for the future.
Hands up if these are the things you feel you "should" be doing but not exactly getting jazzed about it?
It's your lucky day (week, month, and year), because this is something we ARE jazzed about. We also get how tedious, dull and bland this may sound to you, so we have whipped up this nifty, easy to use template - better yet, IT’S FREE!
One would think that after being in business for very close to 2 years (even longer if you count my previous businesses) that I would have this under control. The truth is, I haven’t. And if anything, against all of my own previous advice, I made the same mistakes this last holidays - and I vow to not do the same again.Read More
Are you feeling a little scattered in your approach to generating more customers?
Join us for our latest vlog where we are going back to basics - or you could call it housekeeping. So many of our clients come to us very stressed because they are stuck in the ‘execution’ of their marketing plan - but don’t really have any strategy behind it.
In this 8 minute video, we talk about how you can set yourself up for success…
We’ve had an influx of clients go through our 'business plan review' session of late so we’ve been in the thick of guiding clients with their business goals and strategy - and well, its been awesome.
The light bulb moments, bringing the goals to life and paving those clear next steps - all of these things help reduce our clients feeling of overwhelm and thats why we enjoy what we do.
So if you are a little stuck on where to start with your own business plan we have some tips …Read More
When we first started our small business, our babies were still babies. We were only prepared to work in the business part-time, and therefore our expectations about how much we would earn (like nothing in the early days) and what we could achieve were always linked back to how many working hours we had to physically commit to the business. We did a time audit.
Time is probably one of the most important factors. When you’re juggling a family and a small business, it’s very easy to burn out.Read More
The thing is, some of us struggle with pricing, because although we understand our customer’s needs, desires and pain points, we don't necessarily walk into our small business on day one with the confidence and understanding of how to charge people for our skills and experience.Read More
We not only chat to Sonia about her experience with launching her own lady startup, but we also get to use her extensive experience as an ‘influencer’ to chat about all things collaborations and influencing. There is a lot of nervousness amongst small business owners when it comes to engaging with an influencer, we receive lots of questions on how to get a collaboration started, and sometimes, it can be as easy as just asking.Read More
We recently had the opportunity to jump on the Brave Business Podcast with Anna and Flori from Business School for Mums to chat about the importance of email marketing and answering that question we get asked so often, ‘Is email marketing dead?’.
Listen in and snag yourself a copy of our Free Download: Five Steps to Building Your Email Marketing PlanRead More