Posts in Sales
Our Business Review Template is available!

One of the soundest practices that we've kept from our corporate years is the discipline of analysing our performance and planning for the future.

Hands up if these are the things you feel you "should" be doing but not exactly getting jazzed about it? ‍

It's your lucky day (week, month, and year), because this is something we ARE jazzed about. We also get how tedious, dull and bland this may sound to you, so we have whipped up this nifty, easy to use template - better yet, IT’S FREE!

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Sales and marketing 101 for small business

Are you feeling a little scattered in your approach to generating more customers?

Join us for our latest vlog where we are going back to basics - or you could call it housekeeping. So many of our clients come to us very stressed because they are stuck in the ‘execution’ of their marketing plan - but don’t really have any strategy behind it.

In this 8 minute video, we talk about how you can set yourself up for success…

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'Sales and Marketing 101' for small business success.

Are you starting a business this year? I bet you’d love to know the perfect recipe for success!

Well, sorry to say there isn't one, but here are some tips or 'sales & marketing 101' if you will, to help you to create the perfect storm for your biz.

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Jingle, jingle, jingle, our Christmas sales checklist is ready now!

Is your business prepped and ready for Christmas? Not even joking! We used to work for a major retail brand, and the Christmas offers and promotions were squared away in June. Thankfully small biz world is nimble and we don't quite need those lead times, but given it’s now October (where has this year gone?) your planning for the 'season of spending' should be underway.

Did we hear a big ‘gulp’? Don’t have any plans underway yet? Don't stress. Thankfully being organised is our superpower, and we've got ya’ back with our Christmas sales checklist.

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How to create an ideal customer profile and why your business absolutely needs one.

It's fair to say that here at Two Girls and a Laptop we are passionate about customer profiling. We want you to not only know exactly who your perfect customer is, but also know everything you can about them - with good reason, so read on.

Your 'ideal customer' is a semi-fictitious person who is most likely to buy your product or service. The ideal customer profile (also called an avatar or persona) is a bunch of demographic and psychographic data that you create, to help you to intimately understand as much as you can about them.

Why is this so super important and why do we talk about this ad nauseam ALL the time?

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Are you ready to Increase Sales?

Do you want to increase sales? Can we get a ‘hells yeh’?
Who doesn’t - we sure do! 

If you have something to sell and you want to sell more of it, you need an email list of people who are likely to buy from you. More than that, you need the list to be growing, and you need to communicate with your subscribers in the right way.

Email Marketing and Social Media are tricky to compare, as they are different in their very nature. But when it comes to sales and reach for your biz, the stats state that the people on your email list are 5 times more likely to see your content than your Facebook followers and those you convert into paying customers spend three times as much.

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Our Top 7 eCommerce Predictions for Small Biz in 2018

Times they are a changin' and fast! 2018 has already thrown a few curve balls in the world of eCommerce and it's certainly set to be a cracker year for small businesses in Australia. There is opportunity galore, especially for the early adopters who capitalise on the new wave of ‘best practice’ ahead of the pack.

Read on to hear our Top 7 eCommerce predictions for Small Business in 2018...

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