Let's talk about 'ideal customer profiling'. Maybe its been a while since you updated your ideal client profile, perhaps you profiled your customer in your head and not on paper?? (Ahem, it's not the same). Or perhaps like us, after a little time you realise you have more than one profile and that new profile has different needs, interests and pain points that you can solve and they need to be communicated with differently?Read More
One would think that after being in business for very close to 2 years (even longer if you count my previous businesses) that I would have this under control. The truth is, I haven’t. And if anything, against all of my own previous advice, I made the same mistakes this last holidays - and I vow to not do the same again.Read More
We not only chat to Sonia about her experience with launching her own lady startup, but we also get to use her extensive experience as an ‘influencer’ to chat about all things collaborations and influencing. There is a lot of nervousness amongst small business owners when it comes to engaging with an influencer, we receive lots of questions on how to get a collaboration started, and sometimes, it can be as easy as just asking.Read More
Last month, we were interviewed over with Zero Bounce for their Let’s Talk About Email series. Zero Bounce are a leading online email verifier system, ensuring that companies sending complex and high volume email avoid deliverability issues - something that we are passionate about, making sure that your emails actually arrive in your subscribers inbox.Read More
When did we all become obsessed with the ‘all or nothing’ approach to life, work and motherhood? For me, I think I’ve always been this way. A self-confessed perfectionist, whom has such high expectations on myself, that when I inevitably can’t meet them, end up feeling like I’ve failed, or often, procrastinate until I get another goal to focus on, and so, the cycle continues….Read More
Have you thought about your email marketing program lately? If not, then you should and we’ll tell you why.
Email drives more conversions than any other marketing channel. You may have heard this before, but what does that really mean?
Want the good news? If you haven’t already made a start, you can start right now, as in, today and we are going to share with you what we did in less than a few hours when we sat down to nut out our email strategy.
Last year, we decided to invest in a 'SEO Audit' with Karlie from Techno Bird. We had a base level understanding of SEO and what needed to be done, however, we thought it was important for our small business that we got the 'expert' to check if in fact we were missing anything. Turns out - we were doing ok, phew!
We know that a lot of you have SEO on your 'to do list' but it perhaps keeps moving to the bottom as it all seems a little too hard and often, you're not even sure why you need to worry about it? So, let's chat about SEO with Karlie and see what she has to say...
Times they are a changin' and fast! 2018 has already thrown a few curve balls in the world of eCommerce and it's certainly set to be a cracker year for small businesses in Australia. There is opportunity galore, especially for the early adopters who capitalise on the new wave of ‘best practice’ ahead of the pack.
Read on to hear our Top 7 eCommerce predictions for Small Business in 2018...Read More
One of the most rewarding things that we've found as Mums in the 'small business mumpreneur sphere' has been the connections that we've made with other likeminded women. Jodi and Kate, from Circle In are no exception. It's uncanny, how their journey is aligned (almost in synchronicity) with our own. From those very early days when we each had about 50 followers on our Instagram, right up to recent weeks when we hit the 1K milestone we've been watching closely and encouraging each other along the way.
We love a good small business story and wanted to share the experiences and lessons learned from another start up business with you all.Read More