Size doesn't matter! When it comes to social selling it's not all about how many followers you have.

We recently sat down with fellow Business Coach Clare Wood to chat about selling on Social Media. This is such a hot topic as many owners have told us that they're either struggling to make sales or they aren't making the sales they once were. 

Clare listened to our tips on how to convert followers into paying customers and also, how we recommend you increase engagement and grow your community (so much more important).

Read More
Helen SpencerComment
5 Podcasts you need to listen to right now

So, I'm loving this podcast thing. I can listen to them when I'm on the school run, driving between work appointments, when I'm hanging out the washing, and even when I'm doing some mindless scrolling. Some days I feel like listening to something a little light (Hamish & Andy always give me a giggle) and sometimes I go a little dark (The Teachers Pet will do the trick) but most of the time, it's when I consume all the cool, witty, business banter and inspiration that us Small Business folk need.

So, in the interest of 'sharing' with our tribe, I thought I'd pop down a few of my faves...just in case you are looking for inspiration, so here are 5 podcasts you need to listen to right now.

Read More
Do you need a graphic designer for your Small Business?

For us small business owners its all about cash flow right? Especially in that first year, we gotta tell ya, we freaked out at having to pay a $20 p/month subscription for a tool we really needed. 

Whilst there are some things that can be done ‘on the cheap’, many a designer would argue that investing in the ‘face of your brand’ from the outset is one of the best investments you can make. After all, first impressions are everything - right?

We wanted to get the design 'low down' so we hit up Tara owner of boutique design agency ‘Your One and Only’. Not only is Tara SUPER passionate about her craft, she’s cheeky and lots of fun.

Read More
Lessons learned as we close out the financial year.

As the financial year closes out, business owners are in a great position to review performance over the past 12 months.

On top of reviewing financial data we also suggest looking at other aspects of your business, for example your analytics can reveal which lead generation pipe worked best for you. Its a great time to make some strategic decisions to help your business grow and expand your net profit.

The end of financial year also marks a year in business for Two Girls and a Laptop. Jacqui takes some time to reflect on some of the lessons we’ve learnt over the past year.

Read More
Under Pressure.

Getting a biz off the ground (and keeping it viable) isn’t easy. Those first few years where you’re seriously working your butt off and also ploughing every cent you earn back in the biz. Those moments of doubt when you could be working half the hours for someone else and bringing home 5 (or 10 times!) the cash.

Its hard...

Read More
3 Steps to get your business to stand out from the crowd

If you set your business apart from the crowd, everything you do will be easier. Many marketers say that having a well defined Unique Selling Proposition (USP) is just as important as the product or service itself.

If you’ve never sat down and created a USP for your brand or if its been a while since you’ve reviewed the one you’ve got, read on and we’ll take you through a quick 3 step process.

Read More
Helen SpencerComment
Are you ready to Increase Sales?

Do you want to increase sales? Can we get a ‘hells yeh’?
Who doesn’t - we sure do! 

If you have something to sell and you want to sell more of it, you need an email list of people who are likely to buy from you. More than that, you need the list to be growing, and you need to communicate with your subscribers in the right way.

Email Marketing and Social Media are tricky to compare, as they are different in their very nature. But when it comes to sales and reach for your biz, the stats state that the people on your email list are 5 times more likely to see your content than your Facebook followers and those you convert into paying customers spend three times as much.

Read More
Are you stuck writing your business plan?

We’ve had an influx of clients go through our 'business plan review' session of late so we’ve been in the thick of guiding clients with their business goals and strategy - and well, its been awesome.

The light bulb moments, bringing the goals to life and paving those clear next steps - all of these things help reduce our clients feeling of overwhelm and thats why we enjoy what we do.

So if you are a little stuck on where to start with your own business plan we have some tips … 

Read More
How we made a start on our Email Marketing and you can too!

Have you thought about your email marketing program lately? If not, then you should and we’ll tell you why. 

Email drives more conversions than any other marketing channel. You may have heard this before, but what does that really mean?  

Want the good news? If you haven’t already made a start, you can start right now, as in, today and we are going to share with you what we did in less than a few hours when we sat down to nut out our email strategy. 

Read More