Posts in Service Based Business
You owe me for the years, not the minutes. Finding your worth in business.

The thing is, some of us struggle with pricing, because although we understand our customer’s needs, desires and pain points, we don't necessarily walk into our small business on day one with the confidence and understanding of how to charge people for our skills and experience.

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Spotlight on Small Business Owner, Scribe and Social and Influencer, Sonia Styling.

We not only chat to Sonia about her experience with launching her own lady startup, but we also get to use her extensive experience as an ‘influencer’ to chat about all things collaborations and influencing. There is a lot of nervousness amongst small business owners when it comes to engaging with an influencer, we receive lots of questions on how to get a collaboration started, and sometimes, it can be as easy as just asking.

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'Sales and Marketing 101' for small business success.

Are you starting a business this year? I bet you’d love to know the perfect recipe for success!

Well, sorry to say there isn't one, but here are some tips or 'sales & marketing 101' if you will, to help you to create the perfect storm for your biz.

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Do you need a graphic designer for your Small Business?

For us small business owners its all about cash flow right? Especially in that first year, we gotta tell ya, we freaked out at having to pay a $20 p/month subscription for a tool we really needed. 

Whilst there are some things that can be done ‘on the cheap’, many a designer would argue that investing in the ‘face of your brand’ from the outset is one of the best investments you can make. After all, first impressions are everything - right?

We wanted to get the design 'low down' so we hit up Tara owner of boutique design agency ‘Your One and Only’. Not only is Tara SUPER passionate about her craft, she’s cheeky and lots of fun.

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How we made a start on our Email Marketing and you can too!

Have you thought about your email marketing program lately? If not, then you should and we’ll tell you why. 

Email drives more conversions than any other marketing channel. You may have heard this before, but what does that really mean?  

Want the good news? If you haven’t already made a start, you can start right now, as in, today and we are going to share with you what we did in less than a few hours when we sat down to nut out our email strategy. 

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Our Top 7 eCommerce Predictions for Small Biz in 2018

Times they are a changin' and fast! 2018 has already thrown a few curve balls in the world of eCommerce and it's certainly set to be a cracker year for small businesses in Australia. There is opportunity galore, especially for the early adopters who capitalise on the new wave of ‘best practice’ ahead of the pack.

Read on to hear our Top 7 eCommerce predictions for Small Business in 2018...

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Is it time to outsource?

Have you ever spent 10 hours trying to work something out for yourself, to then turnaround and pay someone to do it anyway? We have. Multiple times in fact. We would love to say that with 'hindsight' we would have gone straight to outsourcing it - however, we get it, for small business this is ALWAYS a learning.

We like to think we coined the phrase 'multi-disciplined VA' - when in actual fact, we are sure we didn't - but for those that weren't aware,  not all virtual assistants were created equal. You may have noticed a significant rise in the amount of virtual assistants popping up on your social feed spruiking their wares, and like us this might have sparked a very keen interest into how you can offload some stuff, so you've got more time to work on other stuff!

After meeting Karen Vivarelli (aka. Karen the VA) online, we were keen to interview her to provide some tips and also insights for our community on how a VA can support small business.

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5 Reasons we love Google Analytics!

If you have a web presence then it's likely you’ve heard of Google Analytics - you may have even installed it when you initially set up your site, but haven’t looked at it since. 

"What is it and do I need it?" we hear you ask. Well, essentially it's a FREE analytics tool provided by google to help you better understand your web traffic, and if you have a website or a blog that you are looking to grow and/or monetise then yes, you need it! 

Read on for our top 5 Reasons we love Google Analytics!

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The L Word: Talking all things 'legal' with Jess from Sinclair + May

We're not going to lie, this isn't a story about THAT 'L' word - we're talking today about all things Legal. And whilst we're being brutally honest (and in the spirit of full disclosure), we want you to know that when we decided to venture into our own Small Business, we really were naive about what type of 'legal' advice we needed - "What do you mean it's not ok to copy and past your T's & C's off google" (ummm....ok).

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