Posts in Customer Profiling
'Sales and Marketing 101' for small business success.

Are you starting a business this year? I bet you’d love to know the perfect recipe for success!

Well, sorry to say there isn't one, but here are some tips or 'sales & marketing 101' if you will, to help you to create the perfect storm for your biz.

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How to create an ideal customer profile and why your business absolutely needs one.

It's fair to say that here at Two Girls and a Laptop we are passionate about customer profiling. We want you to not only know exactly who your perfect customer is, but also know everything you can about them - with good reason, so read on.

Your 'ideal customer' is a semi-fictitious person who is most likely to buy your product or service. The ideal customer profile (also called an avatar or persona) is a bunch of demographic and psychographic data that you create, to help you to intimately understand as much as you can about them.

Why is this so super important and why do we talk about this ad nauseam ALL the time?

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5 Podcasts you need to listen to right now

So, I'm loving this podcast thing. I can listen to them when I'm on the school run, driving between work appointments, when I'm hanging out the washing, and even when I'm doing some mindless scrolling. Some days I feel like listening to something a little light (Hamish & Andy always give me a giggle) and sometimes I go a little dark (The Teachers Pet will do the trick) but most of the time, it's when I consume all the cool, witty, business banter and inspiration that us Small Business folk need.

So, in the interest of 'sharing' with our tribe, I thought I'd pop down a few of my faves...just in case you are looking for inspiration, so here are 5 podcasts you need to listen to right now.

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5 Reasons we love Google Analytics!

If you have a web presence then it's likely you’ve heard of Google Analytics - you may have even installed it when you initially set up your site, but haven’t looked at it since. 

"What is it and do I need it?" we hear you ask. Well, essentially it's a FREE analytics tool provided by google to help you better understand your web traffic, and if you have a website or a blog that you are looking to grow and/or monetise then yes, you need it! 

Read on for our top 5 Reasons we love Google Analytics!

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Creating Connections: with Stevie Dillon from "Stevie Says Social"

"Social media for service-based businesses is about connecting with people who are likely to one day do business with you (aka your ideal clients), and then consistently developing a relationship with them over time. If you’re chasing followers at any cost, there’s a good chance you’ll employ shady tactics and end up with bots, follow/unfollows on Insta and/or followers that aren’t engaged because they followed on a like ladder or similar.

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