The thing is, some of us struggle with pricing, because although we understand our customer’s needs, desires and pain points, we don't necessarily walk into our small business on day one with the confidence and understanding of how to charge people for our skills and experience.Read More
Are you starting a business this year? I bet you’d love to know the perfect recipe for success!
Well, sorry to say there isn't one, but here are some tips or 'sales & marketing 101' if you will, to help you to create the perfect storm for your biz.Read More
Last month, we were interviewed over with Zero Bounce for their Let’s Talk About Email series. Zero Bounce are a leading online email verifier system, ensuring that companies sending complex and high volume email avoid deliverability issues - something that we are passionate about, making sure that your emails actually arrive in your subscribers inbox.Read More
Is your business prepped and ready for Christmas? Not even joking! We used to work for a major retail brand, and the Christmas offers and promotions were squared away in June. Thankfully small biz world is nimble and we don't quite need those lead times, but given it’s now October (where has this year gone?) your planning for the 'season of spending' should be underway.
Did we hear a big ‘gulp’? Don’t have any plans underway yet? Don't stress. Thankfully being organised is our superpower, and we've got ya’ back with our Christmas sales checklist.Read More
It's fair to say that here at Two Girls and a Laptop we are passionate about customer profiling. We want you to not only know exactly who your perfect customer is, but also know everything you can about them - with good reason, so read on.
Your 'ideal customer' is a semi-fictitious person who is most likely to buy your product or service. The ideal customer profile (also called an avatar or persona) is a bunch of demographic and psychographic data that you create, to help you to intimately understand as much as you can about them.
Why is this so super important and why do we talk about this ad nauseam ALL the time?Read More
So, I'm loving this podcast thing. I can listen to them when I'm on the school run, driving between work appointments, when I'm hanging out the washing, and even when I'm doing some mindless scrolling. Some days I feel like listening to something a little light (Hamish & Andy always give me a giggle) and sometimes I go a little dark (The Teachers Pet will do the trick) but most of the time, it's when I consume all the cool, witty, business banter and inspiration that us Small Business folk need.
So, in the interest of 'sharing' with our tribe, I thought I'd pop down a few of my faves...just in case you are looking for inspiration, so here are 5 podcasts you need to listen to right now.Read More
For us small business owners its all about cash flow right? Especially in that first year, we gotta tell ya, we freaked out at having to pay a $20 p/month subscription for a tool we really needed.
Whilst there are some things that can be done ‘on the cheap’, many a designer would argue that investing in the ‘face of your brand’ from the outset is one of the best investments you can make. After all, first impressions are everything - right?
We wanted to get the design 'low down' so we hit up Tara owner of boutique design agency ‘Your One and Only’. Not only is Tara SUPER passionate about her craft, she’s cheeky and lots of fun.Read More
Getting a biz off the ground (and keeping it viable) isn’t easy. Those first few years where you’re seriously working your butt off and also ploughing every cent you earn back in the biz. Those moments of doubt when you could be working half the hours for someone else and bringing home 5 (or 10 times!) the cash.
Its hard...Read More
Do you want to increase sales? Can we get a ‘hells yeh’?
Who doesn’t - we sure do!
If you have something to sell and you want to sell more of it, you need an email list of people who are likely to buy from you. More than that, you need the list to be growing, and you need to communicate with your subscribers in the right way.
Email Marketing and Social Media are tricky to compare, as they are different in their very nature. But when it comes to sales and reach for your biz, the stats state that the people on your email list are 5 times more likely to see your content than your Facebook followers and those you convert into paying customers spend three times as much.Read More