Jingle, jingle, jingle, our Christmas sales checklist is ready now!
As many service based businesses are looking to wind down over the summer holidays, the holiday season is the most profitable time of the year for retail and online stores.
Is your business prepped and ready for Christmas? Not even joking! We used to work for a major retail brand, and the Christmas offers and promotions were squared away in June. Thankfully small biz world is nimble and we don't quite need those lead times, but given it’s now October (where has this year gone?) your planning for the 'season of spending' should be underway.
Did we hear a big ‘gulp’? Don’t have any plans underway yet? Don't stress. Thankfully being organised is our superpower, and we've got ya’ back with our Christmas sales checklist.
Oh, and we ain't just talking Christmas, no siree. We're talking the whole sales extravaganza. The e-commerce world just love a reason to promote, and there's promo dates a-plenty coming right up, such as;
Black Friday (24th of Nov).
Cyber Monday (27th Nov).
Free Shipping day (16th of Dec).
New Year sales.
Our comprehensive checklist is going to set your wheels in motion and get you cracking with purpose these holidays.
A few things you can busy on RIGHT NOW!
Facebook Pixel: Make sure you have your Facebook pixel embedded in your website. Capturing your web traffic for retargeting is super important. It's a simple 5 min job, there are a heap of videos on YouTube to show you how to do it, or you can follow the Facebook instructions here.
Google Analytics: Don't just look at the demographics. Check out your most popular pages and also check where visitors that haven't converted into customers are leaving from. It might be time to re-work your copy &/or offers. Check out our blog on Google Analytics here and a free Google Analytics guide in our resource library.
Sales Review: Revisit your sales figures from last Christmas and the past few quarters to help you put together a forecast for this year. Remember, we love a good ‘goal’ to work towards.
Make it easy for your customers: If you don’t have Afterpay &/or Zip Pay get it, STAT! Also, with more than half of all internet traffic coming from mobile devices, and abandoned cart rates going up, it makes sense to look at Google Pay and Apple Pay so you can close those customers who get distracted or don't have their credit card handy.
Finally, think about how you’re not only going to stand out from the masses this Christmas, but how you're going to ’surprise and delight’ your customers and keep them coming back for more.
Wishing you all a whole lotta’ ca-ching over this crazy season.
Jacqui & Helen.