So, we're kicking off the year with this amazing lady. Kimberley is the creator and owner of the coolest online business, OK!Dolls. Helen stumbled across Kimberley via a shout out from Mia Freedman in The Lady Startup group. There's a few little girls in my life that are special to me, and I quickly snapped up a couple of these aspiration dolls for their Christmas presents. Like others, we are all starting to get a bit over the 'stereotypes' on female toys, and we're very keen to empower the next generation of women with messages like this.Read More
“You hear the word ‘SEO’ and you back away so fast your feet can’t keep up - correct? And I bet it’s even worse when you hear the words ‘technical SEO’, ‘meta description’, ‘heading tags’... right?
We know how confusing and complicated SEO for small business can feel. We’ve been walking that path ourselves which is why we wanted to help you and to do this we wanted to roll out the SEO ‘big guns’ aka Karlie Plowman. If you haven’t come across this powerhouse, Karlie is a passionate digital design and creative guru who is the head honcho at Techno Bird.Read More
Are you starting a business this year? I bet you’d love to know the perfect recipe for success!
Well, sorry to say there isn't one, but here are some tips or 'sales & marketing 101' if you will, to help you to create the perfect storm for your biz.Read More
Our clients and community has meant the world to us this year, and we couldn't think of a better way to celebrate and thank everyone, than sharing our fave 'small business gift ideas' from a few of the cool businesses we work with...Read More
Last month, we were interviewed over with Zero Bounce for their Let’s Talk About Email series. Zero Bounce are a leading online email verifier system, ensuring that companies sending complex and high volume email avoid deliverability issues - something that we are passionate about, making sure that your emails actually arrive in your subscribers inbox.Read More
Is your business prepped and ready for Christmas? Not even joking! We used to work for a major retail brand, and the Christmas offers and promotions were squared away in June. Thankfully small biz world is nimble and we don't quite need those lead times, but given it’s now October (where has this year gone?) your planning for the 'season of spending' should be underway.
Did we hear a big ‘gulp’? Don’t have any plans underway yet? Don't stress. Thankfully being organised is our superpower, and we've got ya’ back with our Christmas sales checklist.Read More
When did we all become obsessed with the ‘all or nothing’ approach to life, work and motherhood? For me, I think I’ve always been this way. A self-confessed perfectionist, whom has such high expectations on myself, that when I inevitably can’t meet them, end up feeling like I’ve failed, or often, procrastinate until I get another goal to focus on, and so, the cycle continues….Read More
It's fair to say that here at Two Girls and a Laptop we are passionate about customer profiling. We want you to not only know exactly who your perfect customer is, but also know everything you can about them - with good reason, so read on.
Your 'ideal customer' is a semi-fictitious person who is most likely to buy your product or service. The ideal customer profile (also called an avatar or persona) is a bunch of demographic and psychographic data that you create, to help you to intimately understand as much as you can about them.
Why is this so super important and why do we talk about this ad nauseam ALL the time?Read More
Recently we were interviewed by the talented Tara from Your One and Only.
Tara wanted to chat to us about Email Marketing, because some people are bantering around that email is dead #whatthe?. Needless to say, our hearts were broken and we needed to respond toot sweet! So here's a snapshot of our interview, where we talk about the 5 reasons why we love email marketing, particularly as a marketing strategy for small business.