6 ways to drive traffic to your small business.

It doesn’t matter if you’re a product or service based business, whether you’re an online retailer or you’ve got a ‘bricks and mortar’ store. We are all looking for ways to drive more traffic to our business.

In this vlog, Jacqui takes you through some ideas that you can implement into your marketing plan straight away

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Are you stuck writing your business plan?

We’ve had an influx of clients go through our 'business plan review' session of late so we’ve been in the thick of guiding clients with their business goals and strategy - and well, its been awesome.

The light bulb moments, bringing the goals to life and paving those clear next steps - all of these things help reduce our clients feeling of overwhelm and thats why we enjoy what we do.

So if you are a little stuck on where to start with your own business plan we have some tips … 

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It's about time...

When we first started our small business, our babies were still babies. We were only prepared to work in the business part-time, and therefore our expectations about how much we would earn (like nothing in the early days) and what we could achieve were always linked back to how many working hours we had to physically commit to the business. We did a time audit.

Time is probably one of the most important factors. When you’re juggling a family and a small business, it’s very easy to burn out.

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I just bought a business, so what do I do now?

So you’ve found a business that you think has real potential. It’s aligned to your passions, the startup phase has already happened (well, sort of - there is an existing audience, product and even a website), and most importantly, you are looking to create your own empire so that you can escape the ‘corporate cubicle life’ and also work on your own terms - hello flexibility with young children needed ASAP!

Yay! You’re a business owner - but what do you do now?

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You owe me for the years, not the minutes. Finding your worth in business.

The thing is, some of us struggle with pricing, because although we understand our customer’s needs, desires and pain points, we don't necessarily walk into our small business on day one with the confidence and understanding of how to charge people for our skills and experience.

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Copy that converts & more with Meg from Welleneu.

If you haven’t done any market research before you start writing, you’re missing a crucial step! One of the biggest mistakes you can make is guessing what your target market likes, dislikes, worries and dreams about, etc. How can you write the ultimate fairy tale ending for your customers if you don’t truly know what they want?

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Spotlight on Small Business Owner, Scribe and Social and Influencer, Sonia Styling.

We not only chat to Sonia about her experience with launching her own lady startup, but we also get to use her extensive experience as an ‘influencer’ to chat about all things collaborations and influencing. There is a lot of nervousness amongst small business owners when it comes to engaging with an influencer, we receive lots of questions on how to get a collaboration started, and sometimes, it can be as easy as just asking.

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Here’s Why Email Marketing is Not Dead

We recently had the opportunity to jump on the Brave Business Podcast with Anna and Flori from Business School for Mums to chat about the importance of email marketing and answering that question we get asked so often, ‘Is email marketing dead?’.

Listen in and snag yourself a copy of our Free Download: Five Steps to Building Your Email Marketing Plan

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Small Business Spotlight on OK!Dolls

So, we're kicking off the year with this amazing lady. Kimberley is the creator and owner of the coolest online business, OK!Dolls. Helen stumbled across Kimberley via a shout out from Mia Freedman in The Lady Startup group. There's a few little girls in my life that are special to me, and I quickly snapped up a couple of these aspiration dolls for their Christmas presents. Like others, we are all starting to get a bit over the 'stereotypes' on female toys, and we're very keen to empower the next generation of women with messages like this.

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