'Sales and Marketing 101' for small business success.

Are you starting a business this year? I bet you’d love to know the perfect recipe for success!

Well, sorry to say there isn't one, but here are some tips or 'sales & marketing 101' if you will, to help you to create the perfect storm for your biz.

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Our interview with Zero Bounce

Last month, we were interviewed over with Zero Bounce for their Let’s Talk About Email series. Zero Bounce are a leading online email verifier system, ensuring that companies sending complex and high volume email avoid deliverability issues - something that we are passionate about, making sure that your emails actually arrive in your subscribers inbox.

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Jingle, jingle, jingle, our Christmas sales checklist is ready now!

Is your business prepped and ready for Christmas? Not even joking! We used to work for a major retail brand, and the Christmas offers and promotions were squared away in June. Thankfully small biz world is nimble and we don't quite need those lead times, but given it’s now October (where has this year gone?) your planning for the 'season of spending' should be underway.

Did we hear a big ‘gulp’? Don’t have any plans underway yet? Don't stress. Thankfully being organised is our superpower, and we've got ya’ back with our Christmas sales checklist.

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Confessions of a perfectionist, in small business and motherhood.

When did we all become obsessed with the ‘all or nothing’ approach to life, work and motherhood? For me, I think I’ve always been this way. A self-confessed perfectionist, whom has such high expectations on myself, that when I inevitably can’t meet them, end up feeling like I’ve failed, or often, procrastinate until I get another goal to focus on, and so, the cycle continues….

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How to create an ideal customer profile and why your business absolutely needs one.

It's fair to say that here at Two Girls and a Laptop we are passionate about customer profiling. We want you to not only know exactly who your perfect customer is, but also know everything you can about them - with good reason, so read on.

Your 'ideal customer' is a semi-fictitious person who is most likely to buy your product or service. The ideal customer profile (also called an avatar or persona) is a bunch of demographic and psychographic data that you create, to help you to intimately understand as much as you can about them.

Why is this so super important and why do we talk about this ad nauseam ALL the time?

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5 reasons we love email marketing for small business.

Recently we were interviewed by the talented Tara from Your One and Only.
Tara wanted to chat to us about Email Marketing, because some people are bantering around that email is dead #whatthe?. Needless to say, our hearts were broken and we needed to respond toot sweet! So here's a snapshot of our interview, where we talk about the 5 reasons why we love email marketing, particularly as a marketing strategy for small business.

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Size doesn't matter! When it comes to social selling it's not all about how many followers you have.

We recently sat down with fellow Business Coach Clare Wood to chat about selling on Social Media. This is such a hot topic as many owners have told us that they're either struggling to make sales or they aren't making the sales they once were. 

Clare listened to our tips on how to convert followers into paying customers and also, how we recommend you increase engagement and grow your community (so much more important).

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Helen SpencerComment
5 Podcasts you need to listen to right now

So, I'm loving this podcast thing. I can listen to them when I'm on the school run, driving between work appointments, when I'm hanging out the washing, and even when I'm doing some mindless scrolling. Some days I feel like listening to something a little light (Hamish & Andy always give me a giggle) and sometimes I go a little dark (The Teachers Pet will do the trick) but most of the time, it's when I consume all the cool, witty, business banter and inspiration that us Small Business folk need.

So, in the interest of 'sharing' with our tribe, I thought I'd pop down a few of my faves...just in case you are looking for inspiration, so here are 5 podcasts you need to listen to right now.

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