What you need in your tool kit to determine your prices.

Running your own business is one hell of a ride. Some may say it's a bit like having a baby, no amount of well-meaning advice can really prepare you for what's in store. You just have to jump in and do it.

One major pit fall for new (or even established) punters is being underpriced.

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Why you don't need to be afraid to niche down

Let's talk about 'ideal customer profiling'. Maybe its been a while since you updated your ideal client profile, perhaps you profiled your customer in your head and not on paper?? (Ahem, it's not the same). Or perhaps like us, after a little time you realise you have more than one profile and that new profile has different needs, interests and pain points that you can solve and they need to be communicated with differently?

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Our Business Review Template is available!

One of the soundest practices that we've kept from our corporate years is the discipline of analysing our performance and planning for the future.

Hands up if these are the things you feel you "should" be doing but not exactly getting jazzed about it? ‍

It's your lucky day (week, month, and year), because this is something we ARE jazzed about. We also get how tedious, dull and bland this may sound to you, so we have whipped up this nifty, easy to use template - better yet, IT’S FREE!

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The realities of running a business during the school holidays.

One would think that after being in business for very close to 2 years (even longer if you count my previous businesses) that I would have this under control. The truth is, I haven’t. And if anything, against all of my own previous advice, I made the same mistakes this last holidays - and I vow to not do the same again.

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Sales and marketing 101 for small business

Are you feeling a little scattered in your approach to generating more customers?

Join us for our latest vlog where we are going back to basics - or you could call it housekeeping. So many of our clients come to us very stressed because they are stuck in the ‘execution’ of their marketing plan - but don’t really have any strategy behind it.

In this 8 minute video, we talk about how you can set yourself up for success…

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How to surprise and delight your customers.

Join us in our latest video (or as the hipsters call it, our vlog) to hear about how 'surprising and delighting' your customers is the new black, is on point, so hot right now and basically, just a really great customer service and sales strategy.

If you're a retailer, e-commerce or online store, watch here to get some inspiration, and then, put your creative thinking cap on to consider how you can surprise and delight your customers! And we haven't forgotten about service based businesses, we're one of them remember. You'll still find this relevant, and in our opinion, this type of activity will really get you to stand out from your competitors.

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Helen SpencerComment