If you haven’t done any market research before you start writing, you’re missing a crucial step! One of the biggest mistakes you can make is guessing what your target market likes, dislikes, worries and dreams about, etc. How can you write the ultimate fairy tale ending for your customers if you don’t truly know what they want?Read More
We not only chat to Sonia about her experience with launching her own lady startup, but we also get to use her extensive experience as an ‘influencer’ to chat about all things collaborations and influencing. There is a lot of nervousness amongst small business owners when it comes to engaging with an influencer, we receive lots of questions on how to get a collaboration started, and sometimes, it can be as easy as just asking.Read More
We recently had the opportunity to jump on the Brave Business Podcast with Anna and Flori from Business School for Mums to chat about the importance of email marketing and answering that question we get asked so often, ‘Is email marketing dead?’.
Listen in and snag yourself a copy of our Free Download: Five Steps to Building Your Email Marketing PlanRead More
So, we're kicking off the year with this amazing lady. Kimberley is the creator and owner of the coolest online business, OK!Dolls. Helen stumbled across Kimberley via a shout out from Mia Freedman in The Lady Startup group. There's a few little girls in my life that are special to me, and I quickly snapped up a couple of these aspiration dolls for their Christmas presents. Like others, we are all starting to get a bit over the 'stereotypes' on female toys, and we're very keen to empower the next generation of women with messages like this.Read More
“You hear the word ‘SEO’ and you back away so fast your feet can’t keep up - correct? And I bet it’s even worse when you hear the words ‘technical SEO’, ‘meta description’, ‘heading tags’... right?
We know how confusing and complicated SEO for small business can feel. We’ve been walking that path ourselves which is why we wanted to help you and to do this we wanted to roll out the SEO ‘big guns’ aka Karlie Plowman. If you haven’t come across this powerhouse, Karlie is a passionate digital design and creative guru who is the head honcho at Techno Bird.Read More
Are you starting a business this year? I bet you’d love to know the perfect recipe for success!
Well, sorry to say there isn't one, but here are some tips or 'sales & marketing 101' if you will, to help you to create the perfect storm for your biz.Read More
Our clients and community has meant the world to us this year, and we couldn't think of a better way to celebrate and thank everyone, than sharing our fave 'small business gift ideas' from a few of the cool businesses we work with...Read More
Last month, we were interviewed over with Zero Bounce for their Let’s Talk About Email series. Zero Bounce are a leading online email verifier system, ensuring that companies sending complex and high volume email avoid deliverability issues - something that we are passionate about, making sure that your emails actually arrive in your subscribers inbox.Read More
Is your business prepped and ready for Christmas? Not even joking! We used to work for a major retail brand, and the Christmas offers and promotions were squared away in June. Thankfully small biz world is nimble and we don't quite need those lead times, but given it’s now October (where has this year gone?) your planning for the 'season of spending' should be underway.
Did we hear a big ‘gulp’? Don’t have any plans underway yet? Don't stress. Thankfully being organised is our superpower, and we've got ya’ back with our Christmas sales checklist.Read More